Multi-site venue owners Restaurant operators across urban and regional areas Australia are adopting CRM platforms CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, hospitality CRM platforms restaurant-specific customer platforms focus on ordering preferences booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we build retention journeys for guests help venues make data actionable to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture Reservation and check-in sync
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Loyalty lowers CAC Rebookings outperform new leads
* Marketing works better with context Hospitality is relationship-based
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Regional hotel grew events bookings via birthday triggers
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not hotel & restaurant digital menu systems Australia reaching the right guests Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts aspirehospitality.com.au:
* Profile enrichment from POS and online orders Segmentation based on real spend
* Marketing campaign dashboards Marketing campaign dashboards
* Integration with booking tools Integration with booking tools
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "hospitality loyalty program CRM"
* "restaurant guest engagement platform"
Start here:
* {Visit the CRM strategy hub
* See how leading venues use CRM
* Make guest data work for you
Aspire Hospitality —
Australia’s venue CRM partner.